On October 13, news emerged that ahead of Double 11, the Gucci Tmall official flagship store completed an expansion, listing approximately 3,000 items of current-season merchandise covering the full range of categories including ready-to-wear, watches, jewelry, and home goods.

Currently, the products on sale at the store are synchronized with the brand's official Chinese website, making it one of the most comprehensively stocked Gucci flagship stores in China.

According to the report, the newly added products span multiple categories and price points, from fur, watches, and limited-edition bags to a dress priced at approximately 1.3 million yuan, all of which are current-season online items.

Following the expansion, the Gucci Tmall flagship store has extended from a curated selection focused mainly on bags, footwear, and accessories toward a more complete product catalog.

Data from Tmall Luxury shows that the newly added products quickly gained organic traffic and generated transactions after going live. Among consumers who purchased the newly added items, more than 70% were new customers to the flagship store, and nearly half came from third-tier cities and below.

Some first-time visitors placed orders for watches priced at over ten thousand yuan upon their first visit, indicating that the online channel is reaching a group of new customers with spending power who had not been covered before.