On October 12, Adobe declined 3.45% in regular trading, trading at $236.33 per share, with turnover of $105 million. The decline followed Wells Fargo's downgrade of Adobe to Underweight from Overweight, citing limited valuation upside and intensifying competitive pressure from open-source project Getartcraft, which offers free alternatives to Photoshop, Premiere Pro, and five other core products.
The downgrade reflects broader concerns about Adobe's AI positioning, with CIO surveys indicating a decline in the company's share of enterprise AI budgets. This overshadowed prior positive actions, including Evercore ISI raising its price target to $250 on October 8. The sector performance was mixed, with Salesforce up 3.27% and Intuit up 1.82%, while Palantir fell 0.28%.
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